Local search is a close cousin to social media.  It is defined as all of those websites that list a business.  While there are many more, some examples of local search sites include:

• • Google Maps
  • Yelp
  • Tripadvisor
  • Bing Maps
  • Apple Maps
  • Open Street Maps

We have developed the simplest system to manage all of this.  We also maintain a list of all of the monitoring tools and we test all of the tools.

Local search is the most underutilized and under appreciated asset of 90% of the businesses out there.  80% of the people are checking reviews before making a purchasing decision….especially for lodging.  So, it is an essential tool for marketing your business.